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Why Book with Iceland Tours

Iceland Tours is a Reykjavík-based travel agency helping travelers explore Iceland for over 40 years. When you book with us, you're choosing local expertise, a 5% deposit, flexible start dates, and 24/7 support.

Best Price Guarantee

We'll match or beat the price of any identical self-drive tour in Iceland. If you find a lower price for the same itinerary elsewhere, show us and we'll match it or do better.

Risk-Free
Booking

Cancel most trips and get up to a 95% cash refund plus 5% travel credit. The credit is long-lasting and transferable, so your money is never lost if plans change. Terms and conditions apply.

Hotels, Transport & Breakfast Included

Accommodation and local transport are always included. Most trips include daily breakfast too, so there are no hidden costs to budget for when you book.

Trusted by Travelers

Tripadvisor Travelers' Choice Award winner 2025. Hundreds of verified customer reviews. Travelife Certified. Licensed by the Icelandic Tourist Board. Don't take our word for it; read what our travelers say.

Just 5% deposit

Lock in your trip with only a 5% deposit upfront. Pay the balance closer to your departure date. It's one of the lowest deposit requirements of any Iceland specialist.

Start Any Day You Like

Most of our self-drive tours run on flexible departure dates year-round. Pick the dates that work for your schedule and we'll take care of the rest.

Reykjavík-Based Local Experts

We've been running Iceland trips for over 40 years from our base in Reykjavík. Local knowledge is built into every itinerary, from the iconic highlights to the hidden details that make a real difference on the ground.

24/7 Support Throughout Your Trip

Our Reykjavík-based team runs a round-the-clock helpline for the duration of your trip. Whether it's a route question, a weather concern, or something unexpected, help is always just a call away.

Best Price Guarantee

We'll match or beat the price of any identical self-drive tour in Iceland. If you find a lower price for the same itinerary elsewhere, show us and we'll match it or do better.

Risk-Free
Booking

Cancel most trips and get up to a 95% cash refund plus 5% travel credit. The credit is long-lasting and transferable, so your money is never lost if plans change. Terms and conditions apply.

Hotels, Transport & Breakfast Included

Accommodation and local transport are always included. Most trips include daily breakfast too, so there are no hidden costs to budget for when you book.

Trusted by Travelers

Tripadvisor Travelers' Choice Award winner 2025. Hundreds of verified customer reviews. Travelife Certified. Licensed by the Icelandic Tourist Board. Don't take our word for it; read what our travelers say.

Just 5% deposit

Lock in your trip with only a 5% deposit upfront. Pay the balance closer to your departure date. It's one of the lowest deposit requirements of any Iceland specialist.

Start Any Day You Like

Most of our self-drive tours run on flexible departure dates year-round. Pick the dates that work for your schedule and we'll take care of the rest.

Reykjavík-Based Local Experts

We've been running Iceland trips for over 40 years from our base in Reykjavík. Local knowledge is built into every itinerary, from the iconic highlights to the hidden details that make a real difference on the ground.

24/7 Support Throughout Your Trip

Our Reykjavík-based team runs a round-the-clock helpline for the duration of your trip. Whether it's a route question, a weather concern, or something unexpected, help is always just a call away.

Pay Just 5% to Book Your Trip

You don't need to pay in full to lock in your Iceland vacation. A 5% deposit secures your trip, your dates, and your accommodation, and you pay the balance closer to your departure. It's one of the lowest deposit requirements of any Iceland tour operator, and it means you can start planning well ahead without committing the full cost upfront.

Explore Great Value Trips

Flexible Start Dates

Most of our self-drive tours let you choose your own departure date, so you're not locked into fixed departure schedules. Pick the dates that suit your travel plans and we'll build your itinerary around them.

Explore Iceland Self-Drive Tours

Risk-Free Booking

We know plans change. Our Book with Confidence policy gives you up to a 95% refund plus 5% travel credit for most trips if you need to cancel or amend. That 5% isn't lost. It stays as a long-valid, transferable travel credit you can use on a future trip. Full terms and conditions apply.

View full terms & conditions

Hotels, Transport and Breakfast Included

Accommodation, local transport, and daily breakfast are included across almost all of our packages. There are no hidden fees or unexpected extras to budget for. What you see when you book is what your trip costs.

Explore great value trips

40 Years of Local Expertise

We've been running Iceland trips since 1983, which means we know the country in a way that takes decades to develop. Our itineraries are built around local knowledge: not just the iconic stops, but the practical details, the seasonal considerations, and the off-the-beaten-track moments that make a real difference to your trip.

Learn more about us

Trusted by travelers

Iceland Tours holds the Tripadvisor Travelers' Choice Award 2024, is Travelife Certified for sustainable operations, and is a fully licensed operator with the Icelandic Tourist Board. Hundreds of travelers have shared their experiences with us. You can read their reviews and decide for yourself.

Read our customer reviews

Easy booking process

We know that planning your own vacation can be stressful. Our 6-step booking process makes it as seamless, easy, and fuss-free as possible.

After deciding on your perfect start date, select your accommodation level and transport of choice, then let us take care of the rest. And if you want to add customizations like extra nights or activities, you can easily do this in the booking engine. 

Learn how to book with us

Best Price Guarantee

We're confident in our value, but if you spot a better price on the same tour, we'll happily match it or do better. Your satisfaction matters more to us than winning on price alone.

Simply show us a lower price for the same itinerary from another provider, and we'll make sure you get the best deal available. No hidden fees, no complicated fine print, just straightforward pricing you can trust. 

View full terms & conditions

1. Find your tour

2. Pick dates & check prices

3. Choose your accommodation

4. Choose your car (self-drive & camping tours)

5. Choose your optional extras

6. Pay, confirm, and go!

Don’t take our word for it

See what hundreds of fellow travelers have to say about their trips with Iceland Tours.

Read customer reviews

Our licenses & certifications

These Icelandic and global organizations have verified the way we do business.

Travelife Certified

Travelife certification is an internationally recognized sustainability standard for travel companies. It means our operations, supplier relationships, and itineraries have been independently assessed for environmental and social responsibility.

WTTC Safe Travels

We follow health and safety protocols that meet the standards set by the World Travel and Tourism Council, giving travelers additional confidence when booking.

Tripadvisor Travelers' Choice Awards 2025

This award is based on the reviews and ratings of verified Tripadvisor travelers. Receiving it in 2025 reflects the consistently high standard of trips we deliver.

ITB Authorized Operator

Iceland Tours is fully licensed and authorized to operate as a travel agency by the Icelandic Tourist Board, the official regulatory body for tourism in Iceland.

Responsible Tourism Commitment

We have signed the Responsible Tourism statement "Ábyrg ferðaþjónusta," a commitment to sustainable and ethical travel practices in Iceland.

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