Why book with us

Iceland Tours is a Reykjavík-based travel agency helping travelers like you discover the best of Iceland’s awe-inspiring sights. When you book with us, you’re choosing local expertise, great value for money, and a stress-free experience.

Best Price Guarantee

We will match or beat the pricing on identical self-drive tours in Iceland. We're confident in our value, but if you spot a better price on the same tour, we'll happily match it or do better.

Risk-free booking

Enjoy peace of mind with our flexible cancelation policy. Get up to 95% refund plus 5% travel credit for most trips when you cancel or amend your booking. Terms and conditions apply.

Great value for money

We bring you value that’s hard to beat. Places to stay and local transport are always included. And while most trips come with daily breakfast, some include activities too.

Trusted by travelers

Don’t take our word for it. Our customer reviews speak for themselves. Hundreds of happy travelers have shared what they loved about their experience with us.

Pay just 5% deposit

Secure your booking with only a small payment up front. This makes it easier to spread the cost of your trip, and means you can lock in your travel plans earlier.

Easy Booking Process

Planning your Iceland trip doesn't have to be complicated. Our simple 6-step booking process makes it easy to choose your dates, accommodation, and extras. Everything is straightforward and stress-free from start to finish.

Reliable Local Experts

With over 40 years of experience, we know Iceland inside and out. Our itineraries feature the best attractions plus hidden gems only locals know about. Get expert advice and insider tips throughout your journey.

24/7 Support

Travel with complete peace of mind knowing help is always available. Our round-the-clock helpline means you can reach us anytime during your trip. We're here to support you every step of the way.

Best Price Guarantee

We will match or beat the pricing on identical self-drive tours in Iceland. We're confident in our value, but if you spot a better price on the same tour, we'll happily match it or do better.

Risk-free booking

Enjoy peace of mind with our flexible cancelation policy. Get up to 95% refund plus 5% travel credit for most trips when you cancel or amend your booking. Terms and conditions apply.

Great value for money

We bring you value that’s hard to beat. Places to stay and local transport are always included. And while most trips come with daily breakfast, some include activities too.

Trusted by travelers

Don’t take our word for it. Our customer reviews speak for themselves. Hundreds of happy travelers have shared what they loved about their experience with us.

Pay just 5% deposit

Secure your booking with only a small payment up front. This makes it easier to spread the cost of your trip, and means you can lock in your travel plans earlier.

Easy Booking Process

Reliable Local Experts

24/7 Support

Travel with complete peace of mind knowing help is always available. Our round-the-clock helpline means you can reach us anytime during your trip. We're here to support you every step of the way.

Flexible, risk-free booking

We know that travel plans can change last minute. Enjoy peace of mind with our flexible cancelation policy and Book with Confidence guarantee.

For most tours, we only ask for a 5% initial deposit and give you the flexibility to cancel or rearrange your trip without losing money.

View full terms & conditions

Great value for money

We guarantee the best price possible thanks to our longstanding relationship with local suppliers. Our tour prices include your accommodation, transport, and activities. There are no hidden costs or unexpected fees.

Plus, our Best Price Guarantee on self-drive tours means you’ll enjoy excellent value for the most competitive cost.

Explore great value trips

Reliable local experts

Building on over 40 years of heritage, we help you experience the best of Iceland on a trip designed by local experts.

We’ve injected our expertise into every day of your itinerary, featuring extra local tips and off-the-beaten-track gems. You’ll also get access to a detailed travel guide with handy, practical travel advice.

Have peace of mind knowing you’re being looked after by our carefully vetted local, sustainable suppliers. And if you need support, we're by your side throughout your trip with our 24/7 helpline.

Learn more about us

Trusted by travelers

From the moment you land to the day you leave, we ensure every part of your trip meets our high standards.

Don’t just take our word for it – with hundreds of excellent reviews and awards like Tripadvisor’s Travelers’ Choice, our customers trust us to deliver unforgettable experiences.

Read our customer reviews

Easy booking process

We know that planning your own vacation can be stressful. Our 6-step booking process makes it as seamless, easy, and fuss-free as possible.

After deciding on your perfect start date, select your accommodation level and transport of choice, then let us take care of the rest. And if you want to add customizations like extra nights or activities, you can easily do this in the booking engine.

Learn how to book with us

Best Price Guarantee

We're confident in our value, but if you spot a better price on the same tour, we'll happily match it or do better. Your satisfaction matters more to us than winning on price alone.

Simply show us a lower price for the same itinerary from another provider, and we'll make sure you get the best deal available. No hidden fees, no complicated fine print, just straightforward pricing you can trust.

View full terms & conditions