Privacy policy

Iceland Tours has created this Privacy Policy in order to demonstrate our firm commitment to our customers’ privacy. This policy is based on the Icelandic Act no. 90/2018 on the protection of privacy as regards to the processing of personal data (“Data Protection Legislation”).

Please read the following privacy policy carefully so that you fully understand how we will treat your personal data when you use our website and online booking facility. We assure you that we will only use your personal data as specified below, and only for legitimate business reasons.

What personal data we collect, why we collect it, and what we do with it

Iceland Tours collects all personal data directly from you, through our website and our communication with you (email, chat, or phone calls).

The data collected is used to process the sale, fulfill your order, and provide you with the service you expect. We may need to process a variety of personal data such as:

  • Name, ID number, address, phone number and nationality
  • Travel period
  • Health and religion information
  • Purpose of the trip
  • Combination of the travel group
  • Credit card details

All credit card transactions on are always verified and safeguarded. All credit card information is encrypted, making the purchasing process secure.

Customer contact information is used to contact the customer when necessary. In addition, personal data may be used on the ground of our legitimate interests, e.g., to send out customer surveys or for other types of direct marketing.

For subscribing to our newsletter, we need your name and e-mail address. The information gathered will be used only for company products, or other information we consider to be of interest to you. The newsletters are sent no more than once a month and you can opt-out at any time.

Financial information is used to invoice the customer for products and services.When we are legally obliged to disclose data, we will do so. Iceland Tours retains and uses your personal data to provide you with the best service and to keep you informed of special offers that we think will interest you. We may use the data to process any transactions you authorize with us and for internal administration and analysis. We will not sell, rent, or trade your data to third parties for marketing purposes without your express consent.

Iceland Tours may need to disclose your personal data to third parties, such as guides, contractors, consultants, and other suppliers in relation with your reservation with us.

Iceland Tours collects non-personally identifiable information, such as the number of times various pages within our website are contacted, the number assigned to your computer, and the type of browser you use, for the purposes of monitoring, analyzing, and improving our information programs.

We may use the information gathered to identify the most popular pages and other areas on our website to evaluate the effectiveness of our promotional activities. We also use this information to perform statistical analyses of collective characteristics and behavior, so we can measure overall visitor demographics and interests regarding our website

How long we keep your personal data

Iceland Tours keeps your personal data only for as long as it is necessary based on the purpose for which it was originally collected.

  • Booking information: 7 years from date of travel
  • Payment information: 7 years from date of travel
  • Service surveys: 2 years
  • Newsletter: 7 years

Protect and secure your credit card information

You can relax when making a booking through All financial information is always verified and safeguarded. All credit card information is encrypted and protected by Rapid SSL, making the purchasing process secure.

Your rights regarding the company’s processing

You are entitled to request access to the personal data we process on you. Under certain circumstances, you may have the right to request that we erase or amend your personal data.

Within Iceland Tours, the Quality department is responsible for the enforcement of this data protection policy. Below you can find the contact information:

The company’s contact information:
Iceland Tours
Bíldshöfði 20
110 Reykjavík

Iceland Tours reserves the right to review this policy in accordance with changes to applicable legislation or regulations or in relation to changes in the company’s processing of personal data.