Privacy Policy

Iceland Tours has created this Privacy Policy in order to demonstrate our firm commitment to our customers’ privacy. Please read the following privacy policy carefully so that you fully understand how we will treat your personal data when you use our website and online booking facility. We assure you that we will only use your personal data as specified below, and only for legitimate business reasons.

What personal data we collect and why we collect it

In order to book through our website, users are required to give us contact information (i.e. name and e-mail address), financial information (credit card number(s)), and demographic information (i.e. postcode). All credit-card transactions at are always verified and safeguarded. All credit card information is encrypted, making the purchasing process secure.

For subscribing to our newsletter, we need your name and e-mail address. The information gathered will be used only for company products, or other information we consider to be of interest to you. The newsletters are sent not more than once a month and you can always opt-out at any time.

What does Iceland Tours do with your personal data?

Iceland Tours collects information from all visitors through our website/online booking facility. We collect data about you to process the sale, fulfill your order and provide you with the service you expect. This data may include, but is not limited to, details such as your name, your address, and your credit card details. Customer contact information is used to contact the visitor when necessary.

Financial information is used to invoice the user for products and services.
When we are legally obliged to disclose data, we will do so. Iceland Tours retains and uses your personal data to provide you with the best service and to keep you informed of special offers which we think will interest you. We may use the data to process any transactions you authorize with us and for internal administration and analysis. We will not sell, rent or trade your data to third parties for marketing purposes without your express consent.
Iceland Tours collects non-personally-identifiable information, such as the number of times various pages within its website are contacted, the number assigned to your computer, and the type of browser you use, for the purposes of monitoring, analyzing and improving its information programs.

We may use the information gathered to identify the most popular pages and other areas on our website to evaluate the effectiveness of our promotional activities. We also use this information to perform statistical analyses of collective characteristics and behavior, so we can measure overall visitor demographics and interests regarding our website.

Iceland Tours does not share this information with any third party.

Protect and secure your credit card information

You can relax when purchasing a booking through All Financial information is always verified and safeguarded. All credit card information is encrypted and protected by Rapid SSL, making the purchasing process secure.

We are at all times entitled to change the way we collect, transmit and process the personal information and such other information as we may deem necessary. This Privacy Statement may, therefore, be amended from time to time in order to reflect the latest changes.

If you have any questions about this Privacy Statement or the practices of this site, you may contact Iceland Tours here.

Cookie Policy

Cookies are little morsels of information that are created when you visit our site or any site for that matter. These morsels of information are called cookies.

These cookies were originally supposed to make the web run faster, a web page could install a cookie with your preferences and load faster when you visited again, remember what language you want and so forth. We use these cookies and you can choose to disable them if you want. But why are you constantly seeing cookie policy notifications? And what do they have to do with privacy policy?

Well, not all cookies are created equal and for years websites have been installing cookies that monitor what you browse and are interested in. They then either forward this information about you to a third party or use it themselves using a third-party platform like Google or Facebook.

For instance, Iceland Tours uses Google Analytics to analyze the traffic through our site. We also use Google Ads and that data is used to advertise to people we think might be interested in our services. You can of course opt-out of this and we completely understand. We also share information about your use of our site with our trusted social media, advertising and analytics partners. You have the right to give and withdraw your consent to this at any time.

Our cookies are meant to be productive and beneficial to everyone. We analyze from where the traffic came, what our visitors are interested in, how they behave on our website and if they are interested we offer them our services. We do not gather more data and we do not try to link your data to other personal data to identify you. What data you choose to entrust to us is safe and we will not use it in any way that is not disclosed in this policy.

Your rights regarding the company’s processing

You are entitled to request access to the personal data we process on you. Under certain circumstances, you may have the right to request that we erase or amend your personal data.

Within Iceland Tours, the Quality department is responsible for the enforcement of this data protection policy. Below you can find the contact information:

The company’s contact information:
Terra Nova hf.
Bíldshöfði 20,
110 Reykjavík

Iceland Tours reserves the right to review this policy in accordance with changes to applicable legislation or regulations or in relation to changes in the company’s processing of personal data.